A Passion for Pink Stuff
A popular new trend has began to appear in the world of high fashion and home decorating: the use of the colour pink. What began as a fashion statement has become a personal obsession, as pink lovers discover new ways to use pink in every aspect of their daily lives. The history of pink provides interesting insight into the rising popularity of the colour pink.
The Rise of Pink – Pink has been a popular colour for women’s fashions for decades. Pink is a staple of make-up and nail polish, the colour of beauty and the first blush of passion. As a result of this popularity, the colour pink has made frequent appearances in pop culture for decades. Ironically, back in the 1930s pink fabrics were more often used for boys than girls (since “red” was associated with being a masculine color.) However, that began to change starting around World War II.
The 1950s saw the rise of pink as a feminine symbol, as women returned from working in factories to working in the home. The booming post-war economy led to a rise in make-up sales and a corresponding association of the colour pink with women. Pink crept into high fashion: there was an “all pink” sequence in the Audrey Hepburn film “Funny Face.” The phrase “Think pink” appeared in a musical number in the film and began to be used as a marketing phrase in magazines. The decade also saw the growing popularity of Barbie dolls, who were often dressed in the colour pink. The 1960s added to the trend with the “Pink Panther” films, which gave an ironic, cheeky twist to the colour. The 1980s gave us the song “Pink Cadillac” and films like “Pretty in Pink.” The 2000s saw the rise of the musician Pink, who started her career with a shocking pink hair.
The Current Pink Trend – However, the current trend probably dates to the 2001 film “Legally Blond,” in which Reese Witherspoon plays a law student who overcomes every obstacle with the help of pink handbags and a tiny Chihuahua dressed in pink. The film represents a view of womanhood in which being tough and smart go hand in hand with being feminine and sexy. Women and style mavens everywhere began to take notice.
Pink in the Home – Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!
Pink on the Road – Pink lovers are starting to bring their passion to their travels as well. Pink car accessories are now available, ranging from car mats to key chains. A pink steering wheel cover allows drivers to make a statement. Travellers by rail or air also have a chance to accessorize: elegant pink luggage is easy to pick out from at the airport carousel.
Pink Princess – A “pink princess” is a woman who has decided to surround herself with a world of pink stuff. She has adopted the colour pink as an identity and as a personal statement. Why would someone do this? It goes back to what pink has come to symbolize: softness, flirtation, and beauty on the one hand, and elegance and high fashion on the other. The budding field of colour psychology suggests the use of pink for soothing, too: there have even been reports of criminals behaving better if their cells were painted pink!
The rise of pink may be driven by these new psychological explanations. Pink lovers are doing more than just choosing a few fashion accessories. They are hoping to “see the world through rose-colored glasses,” to use the power of a positive colour to bring more happiness to their lives.
Ian talks about the explosion of pink kitchen accessories and the growing trend in pink car accessories
